What is the primary purpose of Mail Merge?

The primary purpose of Mail Merge is to insert variable information into a standardized document. This technique is commonly used to personalize documents such as letters, labels, or envelopes, where certain content varies for different recipients while maintaining a consistent format. For example, when sending out a batch of personalized letters, Mail Merge allows you to automatically replace placeholder information in the template (like names and addresses) with the actual data pulled from a database or spreadsheet. This streamlines the process, ensuring accuracy and saving significant time compared to manually editing each document.

While creating templates for online forms, inserting images, or sending bulk emails may be useful functions in certain contexts, they do not capture the essence of what Mail Merge is designed to do, which is primarily focused on personalizing standardized text documents with individual recipient information.